Bootcamp: AI applied to marketing and communication
Produce your marketing with generative AI: messages, editorial line, content and visuals, then distribution and measurement.
- Who it is for
- Marketing and communication managers, communication officers, owners of very small and small businesses, freelancers.
- Prerequisites
- Being able to use a web browser and an office suite. No technical skills required.
- Duration
- 21 hours
- Sequences
- 3-day format: three days from 09:00 to 18:00, with 7 hours of training per day, excluding breaks. Evening format: six evenings from 18:30 to 21:00 and two Saturday mornings from 09:30 to 12:30. 21 hours in total.
- Format
- Remote, in a virtual classroom, live with an expert trainer selected by ASphere. The training is delivered in French.
- Virtual classroom
- On Google Meet. The connection link is sent before each class, and technical and teaching support remains available throughout the session.
- Equipment
- A computer with an Internet connection, a microphone and a camera.
- Group
- 12 participants at most; session goes ahead once 6 people have registered
- Access lead time
- Register no later than 15 days before the session starts. With funding from your OPCO, send it the request one month before the session starts.
- Price
- €990 per participant, VAT-exempt
- Funding
- We send you the training agreement and the programme to submit to your OPCO (the French employer-funded training body); coverage depends on its rules.
- Cancellation
- Cancellation in writing; less than 5 working days before the start: 50% of the price is invoiced, except in cases of force majeure (illness, accident, death).
- After the training
- ASphere sends the certificat de réalisation (attendance certificate) and the certificate of completion.
- Format
- 3 consecutive days, remote : Tuesday to Thursday, 09:00–18:00, in a virtual classroom.
- 6 evenings and 2 Saturday mornings, remote : Monday, Wednesday and Friday 18:30–21:00, Saturday 09:30–12:30, in a virtual classroom.
- Private session for your company, remote, on dates agreed together: by quotation.
By the end of the bootcamp, you will know how to:
- use AI to define your target audiences, your messages and your editorial line;
- produce content (articles, posts, newsletters) that keeps your brand’s voice;
- create images and short videos with generative AI, respecting usage rights;
- schedule, publish and measure your content;
- apply the rules: copyright, transparency about the use of AI, GDPR.
The programme, in 21 hours.
- Audiences and messages
- Personas and value proposition with AI
- What your market says, what you say to it
- Editorial line
- Your brand guidelines
- Prompts that keep your voice
- Writing
- Articles and web pages
- Writing for search engines, without writing for them alone
- Workshop
- A month of content for your business
- Proofreading and fact-checking
- Social media and newsletters
- Adapting one piece of content into several formats
- Publishing calendar
- Visuals and short videos
- Generating images and videos with AI
- Usage rights and credits
- Schedule, publish, measure
- The indicators that matter
- Improving what works
- Final workshop
- Your content plan
- Assessment of learning (multiple-choice test)
Assessment
A positioning test before the training; case studies and role plays, with a review at the end of each training day; assessment of learning by multiple-choice test at the end of the bootcamp; a satisfaction evaluation at the end of the training, then again a few weeks later.
Accessibility
Our teaching and disability lead, Benjamin Maurice, looks with you at the possible adjustments: write to him through the contact form (www.asphere.fr/contact).
Upcoming sessions.
- January 11 – 23, 2027 — remote evenings (evenings on 11, 13, 15, 18, 20, and 22 January (18:30–21:00); Saturdays 16 and 23 January (09:30–12:30))
- February 23 – 25, 2027 — 3 days remote
- April 5 – 17, 2027 — remote evenings (evenings on 5, 7, 9, 12, 14, and 16 April (18:30–21:00); Saturdays 10 and 17 April (09:30–12:30))
- June 22 – 24, 2027 — 3 days remote
Training provider
ASphere — ASPHERE, Société par actions simplifiée (SAS)
2 bis rue Georges Wodli, 57250 Moyeuvre-Grande
SIRET 907 876 957 00016
Training provider registration no. 44570428557 (Grand Est regional prefect); this registration does not constitute State approval. UAI 0573857H.
Qualiopi-certified organisation — training activities.
Contact: through the form at www.asphere.fr/contact.
Programme drawn from the catalogue published on www.asphere.fr, updated on November 8, 2026.