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Training delivered in French. All ASphere training courses and webinars take place in French, in France (Moyeuvre-Grande, Palaiseau) or remotely in a virtual classroom. This page is an English-language presentation.

Home / AI bootcamps / Marketing and communication

21 hours · €990 VAT-exempt · on site or remote

Bootcamp: AI applied to marketing and communication

Produce your marketing with generative AI: messages, editorial line, content and visuals, then distribution and measurement.

Book my place, January 11 – 23, 2027All dates
OBJECTIVES

By the end of the bootcamp, you will know how to:

  • use AI to define your target audiences, your messages and your editorial line;
  • produce content (articles, posts, newsletters) that keeps your brand’s voice;
  • create images and short videos with generative AI, respecting usage rights;
  • schedule, publish and measure your content;
  • apply the rules: copyright, transparency about the use of AI, GDPR.
PROGRAMME

The programme, in 21 hours.

The same programme in all three formats: 3 consecutive days, on site (Tuesday to Thursday, 09:00–18:00), 3 consecutive days, remote, or 6 evenings and 2 Saturday mornings, remote.

  1. Audiences and messages
    • Personas and value proposition with AI
    • What your market says, what you say to it
  2. Editorial line
    • Your brand guidelines
    • Prompts that keep your voice
  3. Writing
    • Articles and web pages
    • Writing for search engines, without writing for them alone
  4. Workshop
    • A month of content for your business
    • Proofreading and fact-checking
  5. Social media and newsletters
    • Adapting one piece of content into several formats
    • Publishing calendar
  6. Visuals and short videos
    • Generating images and videos with AI
    • Usage rights and credits
  7. Schedule, publish, measure
    • The indicators that matter
    • Improving what works
  8. Final workshop
    • Your content plan
    • Assessment of learning (multiple-choice test)
DATES

Upcoming sessions.

January 2027

  • Dates: January 11 – 23, 2027remote evenings
    6 evenings and 2 Saturday mornings, remote21 h · €990 VAT-exempt
    Book my place

February 2027

  • Dates: February 23 – 25, 20273 days remote
    3 consecutive days, remote21 h · €990 VAT-exempt
    Book my place

April 2027

  • Dates: April 5 – 17, 2027remote evenings
    6 evenings and 2 Saturday mornings, remote21 h · €990 VAT-exempt
    Book my place

June 2027

  • Dates: June 22 – 24, 20273 days on site · Moyeuvre-Grande (Moselle)
    3 consecutive days, on site21 h · €990 VAT-exempt
    Book my place

The other bootcamps and their dates: the full calendar.

PRICE AND FUNDING

€990 per participant, VAT-exempt.

21 hours of training. Vocational training is exempt from VAT. No online payment: a company receives a training agreement, an individual a vocational training contract.

My company, with its OPCO

We send you the training agreement and the programme to submit to your OPCO (the French employer-funded training body); coverage depends on its rules.

My CPF, via a partner provider

The CPF (France’s personal training account) can fund certain courses, through a Qualiopi-certified partner training provider that lists the course on Mon Compte Formation. For AI, this is the certification “Développer son activité avec l’intelligence artificielle” (RS7344, certifying body: Webmarketing & Co’m). Enrolment is validated on Mon Compte Formation, and a mandatory flat-rate contribution remains payable by the account holder: €150 in 2026, reviewed every 1 January, unless the employer or the OPCO covers it.

The RS7344 record on France compétences

I am paying myself

We send you a vocational training contract: you have 10 days to withdraw, and no payment is requested before that period has ended.

France Travail (jobseeker)

Depending on your situation and your plans, France Travail (the French public employment service) may fund the training: we send you the quote and the programme to pass on to your adviser.

  • Groups of 12 participants at most; a session goes ahead once 6 people have registered, otherwise we offer you another date.
  • Assessment of learning by multiple-choice test at the end of the bootcamp, and a certificate of completion.
  • Do you have a disability? Tell us in your request: we will look with you at the possible adjustments.
FAQ

Your questions about the “Marketing and communication” bootcamp.

What content do you produce during the AI bootcamp for marketing?

Your personas and your editorial line, a month of content for your business (articles, posts, newsletters), AI-generated visuals that respect usage rights, and your distribution and measurement plan.

How much does the “AI applied to marketing and communication” bootcamp cost?

€990 per participant, VAT-exempt, for 21 hours of training, whichever format you choose. A company can have the training funded by its OPCO (the French employer-funded training bodies).

Which formats and dates are available?

4 sessions until June 2027: January 11 – 23, 2027 (remote evenings) ; February 23 – 25, 2027 (3 days remote) ; April 5 – 17, 2027 (remote evenings) ; June 22 – 24, 2027 (3 days on site, Moyeuvre-Grande).

Can it be funded with a CPF?

The CPF (France’s personal training account) can fund certain courses, through a Qualiopi-certified partner training provider that lists the course on Mon Compte Formation. The mandatory flat-rate contribution (€150 in 2026, reviewed every 1 January) remains payable by the account holder, unless the employer or the OPCO covers it. We will tell you whether the session you are interested in is eligible.